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KSE drops Aramark for concessions, brings in new company

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Legends is taking over concessions at the Pepsi Center, DSGP, and the Paramount Theater.

Photo by Fatima Akram on Unsplash

When GB Fish & Chips came to Dick’s Sporting Goods Park ahead of the 2018 season, it was a considerable upgrade from the concession food that was currently offered. But sounds like things might get even better next year.

Eater Denver reported that Kroenke Sports and Entertainment is replacing Aramark with Legends. (If you’re a Broncos fan, you will still “enjoy” Aramark offerings at Empower Field at Mile High.) Legends was created by Dallas Cowboys owner Jerry Jones and Yankee Global Enterprises, the group that owns the New York Yankees. Legends started in their respective stadiums and has now expanded to other venues.

According to Eater, “As part of that initiative, Kroenke Sports and Entertainment says James Beard award-winning chef Jennifer Jasinski will be collaborating with Pepsi Center chef James Versfelt on a redesign of its culinary program. Jasinski will also be one of several local chefs who will cook at the arena or offer customized guest menus on guest chef nights during the upcoming Nuggets and Avalanche seasons. Jasinski owns Rioja, Bistro Vendôme, Euclid Hall, Stoic & Genuine, and Ultreia in Denver.”

While we don’t typically get that fancy at DSGP, Legends will take over concessions on January 1st.

Becca Villanueva, KSE’s Director of Marketing Communications, told me via email: “All concessions at DSGP will be completely re-concepted when Legends takes over at the end of the year. A whole new menu will be announced closer to that time.”