One year ago today (technically April 29th, but first reported on May 1), excitement gripped Colorado Rapids nation over the securing of a jersey sponsor: Ciao Telecommunications. Rapids' President Tim Hinchey III summed up our emotions at the time:
Partnering with a global company like Ciao is a massive step forward for our entire organization, one that will be felt by everyone connected to the Rapids, as well as soccer fans throughout the country. Ciao has a broad range of services that we can help them introduce in America, and we’re excited for a long and successful relationship. This truly is a historic moment for our club.
Six months later, the Rapids sued Ciao for missed payments , giving fans another reason to venture into the valley following a difficult end to the 2014 season. However, this did open the door for another sponsor, a more stable sponsor in TransAmerica.
So, while we had to say ciao to Ciao Telecommunications, it did mark a historic day in our club's history.
We should celebrate that.